Services
As you embark on the journey of building your practice I can provide support. We will collaborate in the cultivation of your brand story to ensure authenticity. Here are the ways I can walk with you and support you on your journey.
When our endeavors require additional support I partner with a trusted network of talented creatives and technologists to deliver the best end product for you and your practice.
// Brand Strategy.
Brand Strategy is a whole-view approach to planning how you will position and manage your brand to achieve specific business objectives. Various activities and decisions will help create an engaging and enduring brand in the minds of clients or patients. Key elements involved in the planning and execution are defining Brand Purpose, stating Brand Position, creating Brand Identity, crafting Brand Story, and mapping Brand Stewardship.
This process is about doing the necessary work to create a strong emotional connection between the brand and clients, cultivating loyalty and practice sustaining business. The framework will serve as a guide for consistency and coherence.
// Brand Design.
Brand Design is specific to the creation of visual and sensory elements that represent your brand. It wholly engages the strategic use of design elements to craft a consistent and compelling brand identity. Key components of brand design include Visual Identity development, Brand Guidelines, Logo Design, Web Design, Digital Content, Print Collateral, and Environmental Design.
The result of thoughtful brand design supports a strong market presence, fosters brand recognition, and communicates authentically with your intended audience.
// Growth Coaching.
Growth Coaching is the ongoing support to ensure brand communications consistency. This can be provided at two levels of collaboration.
One option is regular, ongoing writing, design, and stewardship of your content and social media. This ensures a consistent connection to your audience and regular sharing of trusted content to free you up so you can focus solely on client and patient care.
The second option is scheduled check-ins that provide expert guidance and feedback as you take a more active role in developing your messaging and communications.
Remember, a critical element of developing a trusted, recognized brand is consistency. Growth coaching provides for that invaluable support.
